This post has been a long time coming. Here at Social Intelligence, our target clients are in fact more often than not Business-to-Business organisations – i.e. their target customer base are businesses themselves, or indeed how they generate leads to possibly end-user consumers is via other businesses.

The question I get the most (after “What is the ROI of Social Media?”) is: is this really…

This is a subject that has been hanging at the back of my mind for the last two months. I thought about this metaphor on a journey back from a client one day…when my mind generally works back over the outcomes from the day and what I have learnt from it.

In the kind of work I do – I tend to come across people…

Meet Irma Zimmermann, who owns and runs a business based in Melbourne, Australia. She is a HOT pot of creativity, which you will learn more about in this interview. She is a graphic designer (actually an ARTIST in my eyes) specialising in branding, websites and social media account design for business.

She is a Swiss/German lady who lived in South Africa more than twenty years…