Social Intelligence > check-ins This is an example of a really cool and fun way to utilise the social media platforms to generate interest in a brand or product, drive people to a location and increase sales.
In the Summer of 2011, 7-Eleven (the convenience store) joined forces with Foursquare (the location based service) to run a promotion that co-incided with the launch of the Stephen Spielberg movie, Super…
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