The social media platforms are all very different to each other and how you use them or communicate with your fans, readers, likers or followers is also different. Time and again this is an issue that comes up for each business…but especially to those who have not clearly defined who their target audience is on each platform.

In this post, I will focus on Facebook.…

This is a subject close to many people’s hearts and as a result of some scare mongering that has recently resurfaced about Facebook and your privacy amongst your friends (and friends of friends), I thought I would write a little something to remind you of the fact that on Facebook – you have FULL control over what is shared and with whom.

Back in the…

I am a massive fan of Walt Disney – the man behind the name. I also follow their social media activities on Facebook – so I thought I would share with you what I love about their strategy.

At first glance you think – sheesh – what could they do really – with children as a target audience? Well – guess what – their target…