The social media platforms are all very different to each other and how you use them or communicate with your fans, readers, likers or followers is also different. Time and again this is an issue that comes up for each business…but especially to those who have not clearly defined who their target audience is on each platform.

In this post, I will focus on Facebook.…

Trying to achieve any kind of success in implementing a social media strategy without the element of enthusiasm is like trying to climb Everest in flipflops, shorts and small bottle of water. You will just never feel armed and prepared for the world of social media…and never experience the glow of watching something grow a life of its own and bring the kind of rewards…

Meet Julie Lines, a truly inspirational lady who established Voice of the Animals (her business) in response to a personal calling to take action to help facilitate a change in the way humanity views and treats the animal kingdom as a whole.

Julie is best described as an animal ambassador, someone who specialises in communicating with animals and working hard to raise awareness in humans…