Social Intelligence > Business-to-Business LinkedIn is a platform that stands out from the rest of the social networks – mainly because, for me, I personally do not see LinkedIn as a social platform in the spirit that you would classify Facebook and Twitter in. Right from the beginning LinkedIn was built around collating your business connections in one space, where you can create an up-to-date profile on your skills,…
The short answer is YES. I have to say that for just about (99.9%) of the clients we work with – blogging is the centre point from which all their social media content spins.
What is Blogging? The way I explain this to clients (prospective and existing) is this: it is an article that is online; has its own URL and is sharable. Back in…
The social media platforms are all very different to each other and how you use them or communicate with your fans, readers, likers or followers is also different. Time and again this is an issue that comes up for each business…but especially to those who have not clearly defined who their target audience is on each platform.
In this post, I will focus on Facebook.…
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